About Us
At the heart of every revolution is someone who said NO! Someone who did not accept what was and what had been, and expected better from the world.
Our story begins when the people from the villages of Bahawalpur & Sindh in Pakistan, decided to challenge their reality and uproot themselves to shift to India in search of better opportunities. In the process they did not just leave their homes and material belongings behind, but also left their identity.
After landing in India, they settled in the harshest and one of the most unforgiving lands – the Thar desert, with no water, no vegetation and no opportunity.
When the men were struggling to plough their lands and make ends meet through agriculture without water, the women decided to use the skills their grandmothers had taught them, for survival of their children.
Clutching onto the last memories of their grandparents and culture, the women started embroidering traditional suf and sindhi motifs on the contemporary clothing with their little needles.
Each stroke of the needle is an effort to stitch the identity of over 2000 women, their people and the future of their children stronger.
Urmul Desert Crafts is the result of that toil in the harsh summer sun and barren sand dunes. It is a feeling of rebellion against social stigmas, and realities to dream bigger and challenge the status quo.
